Hauling from the Lone Star State
On April 21st 2012, I announced Brisketlab, a BBQ recipe development series taking place at various pop-up locations all throughout NYC during the summer of 2012. In just eight days we saw over 4,300 people pre-register for the series. Then, on April 30th, I opened up registration, allowing those that pre-registered to order brisket by the pound, which they will redeem at our the labs this summer. To my amazement, we sold out of 2,500 lbs in a mere 48 hours, attracting the attention of The New York Times, Grubstreet, and more.
Brisketlab is completely sold out for the summer. Meatholders may RSVP to events.